Stone Brewing (+ Wil Wheaton, Aisha Tyler, and Drew Curtis) Release W00tStout 2.0 to the Masses


ESCONDIDO, CA (July 14, 2014) – In 2013, Stone Brewing Co. CEO & Co-founder Greg Koch invited long-time friend, actor and overall geek idol Wil Wheaton, along withFark.com creator Drew Curtis, to collaborate on a massive yet seductive imperial stout dubbed Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout. Since the beer was wildly popular with geeks and craft enthusiasts, Stone decided to re-brew it this year, inviting Wheaton and Curtis back to the brewhouse in May. However, with Koch out on sabbatical, Curtis called on longtime friend and multi-talented actress, comedian, podcaster and homebrewer Aisha Tyler to help brew the slightly revamped second iteration, renamed Stone w00tstout 2.0. Starting today, it is available in 22-ounce bottles and kegs at select retailers, restaurants and bars in Southern California, as well as Curtis’ home state of Kentucky.
 
The original recipe for Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout drew on each collaborator’s personal background and included wheat (i.e.: WilWHEATon), rye and pecans, with a portion of the beer stored in bourbon barrels for two months (honoring Curtis, the Kentucky Southerner) and then blended with the rest of the brew. This year, ChocoVivo Cacao was added to the recipe for a chocolate complexity, enhancing the already deep, roasty chocolaty and coffee notes. The result is a robust, full-bodied beer with pronounced notes of cocoa, coffee, black licorice, oak, nuts, vanilla and bourbon. Damn.
 
Due to its more than 13 percent alcohol-by-volume (ABV), fans may cellar the beer for several months or years to allow the deliciously rich flavors to mature, or enjoy it fresh. If stored at proper cellaring temperatures (~55° or lower), the hop aroma and bitterness will subside and Stone w00tstout 2.0 will develop more prevalent dark cocoa, coffee and nut flavors.
 
“I want to thank Wil and Greg for inviting me on this strange journey, and Aisha for joining us this time around,” said Curtis. “Wil has been a good friend for many years now, and it looks like Aisha will be as well (yeah, fans of bourbon!). Drinkers, beware: If you take down an entire bottle of Stone w00tstout 2.0 by yourself, it will be the last, best thing you remember. Trust the voice of experience here–the beer is meant to be enjoyed with friends. Also, stay off the Internet and don’t vote for anything while partaking.”
 
To give this year’s special edition bottle a pristine flair, famed comic artist and co-creator of the “Watchmen” series Dave Gibbons was commissioned to design the label. The new bottle features illustrations of Wheaton, Curtis and Tyler as superheroes–The Myrcene-ary, Captain Obvious and Lady Temerarious, respectively–equipped with special powers (theoretically), capes and masks. A heroic gargoyle emblem is also included on the bottle neck. At the request of Gibbons, Stone donated the label-design commission fees he would have received to The Hero Initiative, a charitable organization providing retirement funds for golden-age comic book artists.
 
As if Wheaton, Curtis, Tyler and Koch (who has since surfaced from his sabbatical) needed another excuse to exchange geeky lingo and beer talk, the collaborators will debut Stone w00tstout 2.0 en masse at Hop-Con 2.0: The w00tstout Launch Festival on Wednesday, July 23 at Stone Brewing World Bistro & Gardens – Liberty Station in San Diego. All four co-conspirators  will be in attendance to meet, mingle and rub elbows with fans, all while celebrating the debut of Stone w00tstout 2.0. The event is sold out!

What Would You Do For Your Snapchat Resume? Dublin Pub Hires Staff Using Only Popular Social App


At one pub in Ireland, applying for a staff position is actually a snap.

Sober Lane, which is opening a new Dublin location in July, is only accepting applications through Snapchat, the app that allows users to send impermanent pictures and videos to their friends.

The pub’s owner, Ernest Cantillon, tells me he has already received about 2,000 Snapchats since he started accepting them Friday morning. Cantillon said he had never heard of another company or restaurant using Snapchat like this.

“We knew it would be popular, but we didn’t know it would be that popular,” Cantillon said.

The bar announced on Twitter that it was beginning to accept applications at the Snapchat username SoberlaneD4 on June 26.

“Make an impression if you want a profession,” the bar tweeted.

Cantillion said the bar decided to use Snapchat for applications because it would allow them to find innovative, creative applicants and immediately see their personalities.

“There’s so many bars in Dublin, and most are selling pretty similar products,” Cantillon said. “The only thing that’s really different is your staff.”

Cantillon said among the best snaps were a video of a bartender making cocktails and a chef preparing lunch. He said some people also submitted videos of magic tricks or in costumes.

Of the 2,000 people who applied via Snapchat, Cantillon says he will hire about 20. As of Monday, he had already interviewed about 15 candidates and hired six.

He said using the app allowed him to evaluate candidates much more quickly but said some criticized the stunt for being more discriminatory than traditional application processes.

Cantillon said too often traditional applications waste both applicants’ and employers’ time. He said he could learn everything he needs to from a Snapchat, which can either be a photo or a video lasting up to 10 seconds.

“What I want to know is how many plates you can carry and if you can entertain a customer,” Cantillon said. “Those are all things you can get across in a Snapchat.”

Via TechCrunch

What Would You Do For Your Snapchat Resume? Dublin Pub Hires Staff Using Only Popular Social App


At one pub in Ireland, applying for a staff position is actually a snap.

Sober Lane, which is opening a new Dublin location in July, is only accepting applications through Snapchat, the app that allows users to send impermanent pictures and videos to their friends.

The pub’s owner, Ernest Cantillon, tells me he has already received about 2,000 Snapchats since he started accepting them Friday morning. Cantillon said he had never heard of another company or restaurant using Snapchat like this.

“We knew it would be popular, but we didn’t know it would be that popular,” Cantillon said.

The bar announced on Twitter that it was beginning to accept applications at the Snapchat username SoberlaneD4 on June 26.

“Make an impression if you want a profession,” the bar tweeted.

Cantillion said the bar decided to use Snapchat for applications because it would allow them to find innovative, creative applicants and immediately see their personalities.

“There’s so many bars in Dublin, and most are selling pretty similar products,” Cantillon said. “The only thing that’s really different is your staff.”

Cantillon said among the best snaps were a video of a bartender making cocktails and a chef preparing lunch. He said some people also submitted videos of magic tricks or in costumes.

Of the 2,000 people who applied via Snapchat, Cantillon says he will hire about 20. As of Monday, he had already interviewed about 15 candidates and hired six.

He said using the app allowed him to evaluate candidates much more quickly but said some criticized the stunt for being more discriminatory than traditional application processes.

Cantillon said too often traditional applications waste both applicants’ and employers’ time. He said he could learn everything he needs to from a Snapchat, which can either be a photo or a video lasting up to 10 seconds.

“What I want to know is how many plates you can carry and if you can entertain a customer,” Cantillon said. “Those are all things you can get across in a Snapchat.”

Via TechCrunch

What Would You Do For Your Snapchat Resume? Dublin Pub Hires Staff Using Only Popular Social App


At one pub in Ireland, applying for a staff position is actually a snap.

Sober Lane, which is opening a new Dublin location in July, is only accepting applications through Snapchat, the app that allows users to send impermanent pictures and videos to their friends.

The pub’s owner, Ernest Cantillon, tells me he has already received about 2,000 Snapchats since he started accepting them Friday morning. Cantillon said he had never heard of another company or restaurant using Snapchat like this.

“We knew it would be popular, but we didn’t know it would be that popular,” Cantillon said.

The bar announced on Twitter that it was beginning to accept applications at the Snapchat username SoberlaneD4 on June 26.

“Make an impression if you want a profession,” the bar tweeted.

Cantillion said the bar decided to use Snapchat for applications because it would allow them to find innovative, creative applicants and immediately see their personalities.

“There’s so many bars in Dublin, and most are selling pretty similar products,” Cantillon said. “The only thing that’s really different is your staff.”

Cantillon said among the best snaps were a video of a bartender making cocktails and a chef preparing lunch. He said some people also submitted videos of magic tricks or in costumes.

Of the 2,000 people who applied via Snapchat, Cantillon says he will hire about 20. As of Monday, he had already interviewed about 15 candidates and hired six.

He said using the app allowed him to evaluate candidates much more quickly but said some criticized the stunt for being more discriminatory than traditional application processes.

Cantillon said too often traditional applications waste both applicants’ and employers’ time. He said he could learn everything he needs to from a Snapchat, which can either be a photo or a video lasting up to 10 seconds.

“What I want to know is how many plates you can carry and if you can entertain a customer,” Cantillon said. “Those are all things you can get across in a Snapchat.”

Via TechCrunch

Hell of a haul @firestonewalker Buellton Taproom today: 8 #doubledba, 3 @3floydsbrewing FW #OlLeghorn, 3 #LilOpal, 2 #StickeeMonkee, 1 growler Taproom Brown, 1 growler Unfiltered DBA, and 1 #805 neon sign for the home pub. Damn young Firestone Walker and all your awesomeness!
@#craftbeer #firestonebeer #cabeer #expensivedecisions #mostexpensive12packevar  (at Firestone Walker Taproom)

Hell of a haul @firestonewalker Buellton Taproom today: 8 #doubledba, 3 @3floydsbrewing FW #OlLeghorn, 3 #LilOpal, 2 #StickeeMonkee, 1 growler Taproom Brown, 1 growler Unfiltered DBA, and 1 #805 neon sign for the home pub. Damn young Firestone Walker and all your awesomeness!
@#craftbeer #firestonebeer #cabeer #expensivedecisions #mostexpensive12packevar (at Firestone Walker Taproom)

This place is damn good. And not what I expected at all #craftbeer #publichouse #gastropub #temecula #foodie #sdbeer  (at PUBlic House)

This place is damn good. And not what I expected at all #craftbeer #publichouse #gastropub #temecula #foodie #sdbeer (at PUBlic House)

@stonebrewingco Sprockettbier Black Rye Kolsch #sdbeer #craftbeer #stonebrewing #sandiego # (at Stone Brewing World Bistro & Gardens)

@stonebrewingco Sprockettbier Black Rye Kolsch #sdbeer #craftbeer #stonebrewing #sandiego # (at Stone Brewing World Bistro & Gardens)

#truth #societe #craftbeer #sdbeer #beerisgood #sandiego  (at Societe Brewing)

#truth #societe #craftbeer #sdbeer #beerisgood #sandiego (at Societe Brewing)

Delicious beer. #sdbeer #craftbeer #sandiego #missionbrewing

Delicious beer. #sdbeer #craftbeer #sandiego #missionbrewing

Dark Seas ahead @missionbrewery #sdbeer #craftbeer #sandiego  (at Mission Brewing)

Dark Seas ahead @missionbrewery #sdbeer #craftbeer #sandiego (at Mission Brewing)